BEAUTY BAKERIE NAMES NICHOLASF. LARA AS NEW CHIEF OPERATING OFFICER

September 17 17:52 2019

San Diego, CA – September 17, 2019 – Beauty Bakerie, the boundary breaking cosmetics company, has named NicholasF. Lara as its new Chief Operating Officer. In his new role, which began on June of 2019, Lara will expand upon his previous responsibilities as Chief Logistics Officer, assuming the additional responsibility implementing the company’s international growth strategy and overseeing global operations. Lara will report directly to Beauty Bakerie Founder and CEO, Cashmere Nicole.

“I have always been thrilled to work alongside Nikko. He shares our vision to push Beauty Bakerie into new frontiers, expanding the brand as an international trend setter while honoring our corporate culture of inclusivity and inspiration,” said Nicole. “Nikko understands the importance of strategic positioning and the benefits of maximizing our growth potential. This appointment recognizes his extraordinary value to the company.”

Since 2015, when Lara joined Beauty Bakerie as Chief Logistics Officer, he has expanded the brand portfolio, coordinating over 200 product launches across more than 10 product categories. He has established a global supply chain with partners in Europe, Asia and North America and on two separate occasions, constructed the buildout of the Company’s internal warehouse operations facility which was responsible for order fulfillment and distribution to e-commerce customers in over 100 countries and to retail partners such as QVC, Sephora and Ulta Beauty.

“I am honored to assume this role and excited to work with our team to ensure our operational processes are aligned with our corporate strategy and global growth initiatives,” said Lara. “We have already achieved incredible milestones, including the expansion of 350 to 600 doors at Ulta Beauty and doubling our product offerings within a year, to receiving recognition from Inc.com as one of the top10% fastest growing private companies in the United States. Beauty Bakerie takes pride in its commitment to its customers, and as we expand to an international beauty platform, we bring with us iconic products, boundary-breaking concepts and a global vision for inclusivity in beauty.”

In repositioning Beauty Bakerie for growth and expansion, Lara has transitioned the company to an upgraded, U.S. based, 125,000 square foot warehouse distribution and fulfillment facility to support a 2020 international retail launch in the Middle East, Europe and Canada. The company also recently launched the second phase of its Sugar Homes Foundation charitable initiative, a 501(c)(3) co-founded by Lara and Beauty Bakerie’s executive team, to provide funding for small, female-led orphanages around the world and to make a critical and sustainable difference in the lives of underserved children and their community.

Beauty Bakerie is a San Diego based cosmetics company that believes in sweetening the lives of others. Founded in 2011, the cruelty-free, vegan friendly beauty brand uses the ingredients of love and acceptance to create a recipe for progress. Named the fastest growing private company in San Diego by the SDBJ in 2018 and added to top 10% of Inc.com’s fastest growing private companies in America in 2019, Beauty Bakerie is sold in over 600 locations in the U.S. and is available in over 120 countries across five continents. Beauty Bakerie recently shattered perceptions about beauty and skin by being the first to recalibrate its foundation range to number the darkest shades first. Also known for cult favorites like HD Flour Setting Powder and Smudge-Free Liquid Lipstick, the brand has amassed over 1M followers across Facebook, Instagram and Twitter.

Follow Beauty Bakerie at:

Instagram: @BeautyBakerieMakeup

Twitter: @beautybakerie

Facebook: https://www.facebook.com/beautybakerie/

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